JASMYN
BARR
DIRECTOR OF CONTENT
STRATEGY & PRODUCTION
ABOUT JASMYNJasmyn Barr is a creative producer and content strategist whose work bridges culture, community, and sport. She has produced global campaigns with Nike and Google - from Kendrick Lamar narrating Nike’s tribute to Kobe Bryant to Google’s initiative driving 34% more shopping at Black-owned businesses.
Today, as Director of Content Strategy & Production for the WNBA’s Atlanta Dream, she’s leading a new era of storytelling in women’s basketball: bold, authentic, and built for impact.
Latest Work
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Latest Work *
A first-of-its-kind collaboration between the Atlanta Dream and Atlanta United, bringing together two of the city’s most dynamic teams to celebrate culture, community, and the power of women’s sports. From concept to execution, this campaign was built to feel unmistakably Atlanta.
